‘It’s 12 noon in London, 7am in Philadelphia, and around the world it’s time for Live Aid’   That was nearly exactly 40 years ago, when Live Aid took to the airwaves around the globe, two concerts on two continents, world famous music acts and millions watching either live or via their television screens. Perhaps one of the greatest concerts ever to take place, and it was all in aid of the famine of Ethiopia, the idea the brainchild of one Bob Geldof. And it is the story of L